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THE LOCKER ROOM
Where former athletes create a new, better version of winning
Life Design + Performance Coaching for former athletes who miss being coached, challenged, and working toward something meaningful.
The Locker Room is where you direct your competitive drive toward goals you genuinely care about, build a life that excites you, and rise to the standards you know you’re capable of.
Remember when winning actually felt like winning?
Right now you get promoted, hit a PR, or come back from your much-anticipated vacation, and within a day you're thinking... “Now what?”
You tell yourself it's because you're ambitious. And you are. That's not the problem.
But there's a difference between being excited about your next goal and needing another one because the last one didn't make you feel the way you expected.
TLDR: There's a gap between what you're accomplishing and how successful you actually feel.
For years, athletics gave you a clear definition of winning. There was a result you could point to and a season that ended.
In life after sports there are no preexisting finish lines. You're responsible for deciding when you've done enough.
And if you never define that for yourself, ambition will keep moving the target.
Which begs the question...
How much do you need to accomplish before you let yourself enjoy what you've already built?
Imagine what you'd be capable of if you gave the RIGHT things your time and effort.
Most people spend their adult lives trying to develop the discipline you built before you could legally rent a car.
But your work ethic can't tell you what deserves to be accomplished.
That's a different skill entirely. And it's one former athletes need to take just as seriously as they once took their training.
Your next level of success depends on where you put your work ethic.
Think about how accomplished you felt after you finished a hard practice. You were exhausted, but it was the good kind. You'd spent yourself on something you cared about.
That's the kind of tired I help you to experience again in the Locker Room.
Using my PLAY Framework™, I identify what's keeping you from getting the results and satisfaction you want out of life. Then I give you specific actions you can implement immediately to start seeing changes.
So your ability to work hard becomes an advantage you use intentionally, and the life you're building becomes something you're fulfilled by.
You've got a hell of a lot more winning to do. Let's make sure you actually enjoy crossing the finish line.
We’ll Immediately Begin to:
Define Your Own Wins
Know exactly what success means to you beyond the next promotion or milestone. You're setting goals because you genuinely want them, and you're actually letting yourself enjoy the wins along the way.
Get Your Time Back
Your calendar finally reflects your top five priorities (ps- you're included on this list too). At the end of the day, you've still got energy left to enjoy the life you're working to build.
Find Your Next Challenge
You're excited to push yourself. The goals you're chasing enable you to tap into a flow state, and you're hungry to see what you're capable of achieving.
Make The Big Calls
You make decisions with your whole chest. Other people's expectations and the fear of disappointing them no longer dictate your choices. You trust your judgment and stand behind what you know is right for you. AKA, you're back, baby.
Perform On Your Terms
You've built routines that support your goals and your actual life. You know when to push, when to recover, and how to progress sustainably without burning yourself out.
Enjoy What You’ve Earned
You're taking the vacation without checking work, spending Sunday with friends without guilt, and celebrating your accomplishments before chasing the next one.
Your life reflects the effort you've put into it.
The wins speak for themselves.
CLIENT WIN 01 — Relaxed for the first time in years without feeling guilty
CLIENT WIN 02 — Helped clarify goals Which led to more control over her time
CLIENT WIN 03 — Increased her energy while also adding more intentionality to her routine
INSIDE THE LOCKER ROOM
The coach. The team. The game plan. Your next season starts here.
✔ Personalized Game Plan
After your Welcome Call, I'll let you know which part of the PLAY framework you are focusing on first. Each month, I'll identify the patterns affecting your progress and give you personalized feedback and Field Work to address them.
✔ Rise To Your Standards
I take your goals seriously, and I expect you to do the same. I'll call out the excuses you're dressing up as legitimate reasons, challenge you to raise your standards when you're settling, and tell you when misdirected productivity is inhibiting you from working on the right things.
✔ New Teammates
You'll have former athletes to celebrate wins with, talk through setbacks, and push each other toward bigger things. Different goals. Same drive. The kind of team that understands why you care so much.
✔ Live Coaching + Field Work
Bring the decision you've been avoiding or the goal you're struggling to follow through on. We'll work through it on our Hot Seat live call, and I'll give you Field Work you can put into action that week.
✔ The Locker Room HQ + Vault
Between calls, you'll have your Team Huddle, Field Work Check-Ins, Win Wall, and a place to ask questions. Plus past coaching recordings, my Life After Sports course, member challenges, and discounts on additional 1:1 coaching.
Take what you need. Leave the rest.
MEET YOUR COACH
FOUNDER OF BEYOND THE ATHLETE · REGISTERED NURSE · BOARD-CERTIFIED NURSE COACH
Hey, I’m Alyssa
I built some of the first programs specifically for former athletes because I saw an entire population of high performers being overlooked.
There's an assumption that because we succeeded in sports, we'll automatically succeed in life. We've spent years developing the discipline to accomplish anything we set our minds to, but nobody taught us how to define success when there isn't a scoreboard telling us if we've won.
To be frank, I'm not okay with former athletes spending their lives feeling as though they peaked before their brain ever finished developing.
Since starting Beyond the Athlete, I've coached hundreds of former athletes, from high school competitors to professionals who played overseas. I've partnered with the NAIA, led university workshops, and built a full-time coaching business around this work.
I'm also a registered nurse and board-certified nurse coach, which means my ability to assess goes a hell of a lot deeper than asking you to set another SMART goal.
I see differently than other coaches do.
I see what's driving your need to constantly achieve, recognize when you're pursuing the wrong goals, and know when the answer is to raise the bar instead of telling you to slow down.
I connect the dots you're missing and show you exactly what needs to change.
I'm direct. I'll call you out when you're making excuses, tell you when your productivity is sabotaging you, and give you no choice but to acknowledge the wins you'd otherwise brush past.
I've built my own life around those same standards. I'm stronger than I was at twenty, run a business I love, and refuse to let my ambition get in the way of enjoying what I've created.
I want you to be so confident in your ability to succeed that accomplishing your goals stops surprising you.
And I want you to feel just as confident in who you are when you're sitting on your couch doing absolutely nothing.
If you're ready to stop settling for a life that feels like rec league, I'll see you inside The Locker Room.
Your Next Season Starts Here.
Your Next Season Starts Here.
THE LOCKER ROOM
JANUARY COHORT · BLACK FRIDAY OFFER
BUY 3 MONTHS. GET 3 MONTHS FREE.
YOUR BLACK FRIDAY INVESTMENT:
$2,322 $999 PAID IN FULL
YOU SAVE $1,323
Enroll during Black Friday and get complimentary early access to the live November and December team meeting and recording vault. Your six-month coaching term begins in January.
What’s Included?
01.
PERSONALIZED MONTHLY GAME PLAN
Monthly Film Reviews, weekly personalized coaching feedback, and Field Work tailored to your goals using the PLAY™ Framework.
02.
4 LIVE TEAM CALLS/MONTH
Goal-setting sessions, PLAY workshops, hot-seat coaching, and strategy calls to help you make decisions and follow through.
03.
THE LOCKER ROOM HQ
Your team space with Team Huddles, Film Reviews, Field Work Check-Ins, the Win Wall, and a place to ask questions.
04.
THE RESOURCE VAULT
Past coaching sessions, the Life After Sports course (usually $200), and resources relevant to what you're working on.
05.
MEMBER-ONLY EXTRAS
Challenges throughout your enrollment and preferred pricing on additional 1:1 coaching.
WANT EVEN MORE TAILORED SUPPORT?
For the former athlete making big moves who wants a coach in their corner every step of the way.
PRIVATE 1:1 COACHING INCLUDES THE LOCKER ROOM AND:
Daily access to me
Daily personalized feedback
2 60-minute private coaching sessions per month
90-minute performance onboarding and offboarding calls
Flexible payment options
Starting at $650/month.
Black Friday offers available.
Limited spots. Application only.
FREQUENTLY ASKED QUESTIONS
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Complete checkout to secure a limited January 2027 roster spot.
Receive your onboarding email within 24 hours, including your welcome form, coaching calendar, and link to book your 15-minute Locker Room Welcome Call.
Complete your welcome form and attend your call. We'll identify your unique starting point within the PLAY™ Framework.
Submit your first monthly Film Review when your coaching begins.
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Former athletes who want to apply their drive and discipline to building a fulfilling life after sports.
Members range from three months to 10+ years retired. Your time away from competition doesn't matter. Your stay hungry mindset does.
If you're currently competing, DM me on Instagram to discuss other coaching options.
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Both.
My PLAY Framework™ covers four areas:
P — Performance
L — Life Design
A — Ambition
Y — You: Mindset and self-awareness
You'll work through all four areas, with your coaching priorities determined by your individual needs and monthly Film Reviews.
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The Locker Room is designed for former athletes who know how to work hard but want to be more intentional about where they direct that effort.
Your coaching is personalized through monthly Film Reviews and the PLAY Framework™, rather than giving every member the same plan.
You'll also have a team that understands your competitive drive and high standards.
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Your membership includes:
Personalized monthly Film Review and game plan
Four live group calls per month
Coach feedback on Film Review follow-ups and Field Work Check-Ins within 72 hours
The Locker Room HQ for questions, discussions, and team support
For daily access, daily feedback, and private sessions, application-only 1:1 coaching is also available.
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No. The Locker Room is designed to fit into your existing schedule.
All calls are recorded, with replays available within 24 hours. Live attendance is encouraged but not required.
Calls are typically held on Tuesday evenings. The January schedule will be confirmed before the cohort begins.
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Your six-month membership officially begins in January 2027.
Black Friday members receive complimentary early access to a November and December Team Meeting after enrollment, the Recording Vault, and previous member Film Reviews and Field Work submissions where sharing is authorized.
Early access doesn't count toward your six-month membership.
January kickoff date: [TO BE CONFIRMED]
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Six months gives us time to assess your current patterns, establish priorities, implement your game plan, and adjust as you progress.
Your coaching evolves as your goals and circumstances change.
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Your Black Friday investment is $999 for the first six months.
After that, your membership automatically renews month-to-month at $297/month (typically $387).
This rate stays locked in while membership remains continuously active.
MORE QUESTIONS?
Send me a DM on Instagram: @_beyondtheathlete
YOU'VE SPENT ENOUGH TIME ON THE SIDELINES.
The January roster is open. Your move.