THE LOCKER ROOM
Want more from your life. Feel like what you have is already enough.
Life Design + Performance Coaching for former athletes who want to choose what deserves their drive and go after it without their whole life feeling like work.
or something like Life Design + Performance Coaching for former athletes to pursue what they’re capable of without needing the next achievement to feel successful.
Can I call you out for a sec?
You’re not lazy.
But you are.. all over the place.
You wake up with 50 things running through your brain before you’re even out of bed.
And then your day goes 100mph.
Work. Coaching.
Whatever the “next” thing is that day.
You’re busy af. But none of it is building you the life you deserve.
You save workout vids on socials.
“I’ll start tomorrow.” *lies*
The worst part?
You know what to do.
You’re just not doing it.
This actually pisses you off more than anything.
Because this simply isn’t who you were.
When you were an athlete, there was no negotiating. You pushed the extra 5%, asked for feedback…
To be straight with you: You handled your shit. And it felt amazing.
Consistency didn’t happen in a vacuum.
There was structure.
There was pressure to WIN.
The difference in your life now?
Everything is optional.
You don’t break promises to other people like this.
I see you— doing just enough to feel “productive,” but not encouraging yourself to actually grow in anything.
Motivation isn’t the answer this time.
You need something that forces you to follow through.
Which is exactly why you’re here.
ALYSSA HERMANN POV
For the next 14 days, we’ll set the standard.
You rise to the occasion.
You vs You Protocol
We keep it simple. 3 things, every damn day:1. MOVE
Minimum 3o minutes. Walk, lift, stretch—whatever makes sense for your body.
2. HANDLE IT
Complete your daily strategy step tied to the goal you commit to on day one.
Build on it every day—no starting over, no bouncing around.
3. CHECK IN
Post what you did to track your streak. This is how you stay accountable and actually follow through.
Miss a day? Use a recovery day. Quit? That’s your call.
Momentum feels really f*cking good.
It’s time you got it back.
$2/day to follow through.
Do the work, get your money backThe desired state / The Trophy Life
Why The Locker Room exists
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.
The methodology / PLAY
For the next 14 days, we’ll set the standard.
You rise to the occasion.
The methodology / PLAY
We keep it simple. 3 things, every damn day:1. MOVE
Minimum 3o minutes. Walk, lift, stretch—whatever makes sense for your body.
2. HANDLE IT
Complete your daily strategy step tied to the goal you commit to on day one.
Build on it every day—no starting over, no bouncing around.
3. CHECK IN
Post what you did to track your streak. This is how you stay accountable and actually follow through.
Miss a day? Use a recovery day. Quit? That’s your call.
Momentum feels really f*cking good.
It’s time you got it back.
$2/day to follow through.
Do the work, get your money backWhat coaching actually looks like
#1 See exactly why your current habits aren’t producing results.
Before: Lacking desire, consistency, and motivation
After: Choosing the hard workouts, no stress, community who gets it.
#2 Pinpoint what’s breaking your momentum (overcommitting, self-trust, no strategy).
Expect realizations like this:
#3 Leave with a plan to rebuild consistency at your new standard.
What happens when you lock in:
The Locker Room experience + inclusions
Share Progress in Daily Thread
Team Chat to Share Wins & Insights
Encouragement + Insight from Lead Coaches
What happens when you lock in:
Proof
#1 See exactly why your current habits aren’t producing results.
Before: Lacking desire, consistency, and motivation
After: Choosing the hard workouts, no stress, community who gets it.
#2 Pinpoint what’s breaking your momentum (overcommitting, self-trust, no strategy).
Expect realizations like this:
#3 Leave with a plan to rebuild consistency at your new standard.
What happens when you lock in:
Investment + enrollment
1. MOVE
Minimum 3o minutes. Walk, lift, stretch—whatever makes sense for your body.
2. HANDLE IT
Complete your daily strategy step tied to the goal you commit to on day one.
Build on it every day—no starting over, no bouncing around.
3. CHECK IN
Post what you did to track your streak. This is how you stay accountable and actually follow through.
Miss a day? Use a recovery day. Quit? That’s your call.
FAQ / objection handling
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You get 2 recovery days built into the 14-day plan for when life gets busy.
If you miss a day, your streak resets and you get back to it. No biggie.
The only people who lose are the ones who decide to quit because things didn’t go perfectly.
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There’s no “right” goal. A better question is: if you looked at your life a year from now, what would you want to be different?
Pick one of those things and focus on it.
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It’s one action tied directly to your goal.
“I want to read more” → read 10 pages a night
“I want to sign a client” → send 10 DMs or post a CTA
“I want a raise” → spend 10 minutes building proofSimple, repeatable, and moves your goal forward.
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In our private Locker Room on the Heartbeat App.
You’ll find a thread for daily check-ins, a groupchat, and a coach’s corner where we share expert insight to help you build on every single day.
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Someone who wants their hand held.
Someone who just wants to “win” a habit challenge.
Someone who isn’t willing to commit to the boring repetitive tasks required to grow.
Final invitation / CTA
We’ve handled a full schedule, balanced school and sport, and still took care of what mattered…
and then hit a point where we were doing everything we were “supposed” to do, but knew deep down we weren’t close to our potential.
Working harder wasn’t the answer. We needed a sustainable way to follow through every. single. day.
This challenge comes from figuring that out ourselves and applying our insights to the hundreds of former athletes who have worked with us.
