Kicking off April 12th:
YOU v. YOU
For former athletes ready to win their days again.
14-Day Challenge. One Goal. Daily Wins.
$28 to Enroll, Complete the Challenge and Get the $$ Back
Can I call you out for a sec?
You’re not lazy.
But you are.. all over the place.
You wake up with 50 things running through your brain before you’re even out of bed.
And then your day goes 100mph.
Work. Coaching.
Whatever the “next” thing is that day.
You’re busy af. But none of it is building you the life you deserve.
You save workout vids on socials.
“I’ll start tomorrow.” *lies*
The worst part?
You know what to do.
You’re just not doing it.
This actually pisses you off more than anything.
Because this simply isn’t who you were.
When you were an athlete, there was no negotiating. You pushed the extra 5%, asked for feedback…
To be straight with you: You handled your shit. And it felt amazing.
Consistency didn’t happen in a vacuum.
There was structure.
There was pressure to WIN.
The difference in your life now?
Everything is optional.
You don’t break promises to other people like this.
I see you— doing just enough to feel “productive,” but not encouraging yourself to actually grow in anything.
Motivation isn’t the answer this time.
You need something that forces you to follow through.
Which is exactly why you’re here.
Enter: You vs You.
For the next 14 days, we’ll set the standard.
You rise to the occasion.
You vs You Protocol
We keep it simple. 3 things, every damn day:1. MOVE
Minimum 3o minutes. Walk, lift, stretch—whatever makes sense for your body.
2. HANDLE IT
Complete your daily strategy step tied to the goal you commit to on day one.
Build on it every day—no starting over, no bouncing around.
3. CHECK IN
Post what you did to track your streak. This is how you stay accountable and actually follow through.
Miss a day? Use a recovery day. Quit? That’s your call.
Momentum feels really f*cking good.
It’s time you got it back.
$2/day to follow through.
Do the work, get your money backInside the YOU vs YOU Challenge
Share Progress in Daily Thread
Team Chat to Share Wins & Insights
Encouragement + Insight from Lead Coaches
What happens when you lock in:
Built by Former Athletes Who’ve Been There
We’ve handled a full schedule, balanced school and sport, and still took care of what mattered…
and then hit a point where we were doing everything we were “supposed” to do, but knew deep down we weren’t close to our potential.
Working harder wasn’t the answer. We needed a sustainable way to follow through every. single. day.
This challenge comes from figuring that out ourselves and applying our insights to the hundreds of former athletes who have worked with us.
Before You Overthink This
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You get 2 recovery days built into the 14-day plan for when life gets busy.
If you miss a day, your streak resets and you get back to it. No biggie.
The only people who lose are the ones who decide to quit because things didn’t go perfectly.
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There’s no “right” goal. A better question is: if you looked at your life a year from now, what would you want to be different?
Pick one of those things and focus on it.
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It’s one action tied directly to your goal.
“I want to read more” → read 10 pages a night
“I want to sign a client” → send 10 DMs or post a CTA
“I want a raise” → spend 10 minutes building proofSimple, repeatable, and moves your goal forward.
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In our private Locker Room on the Heartbeat App.
You’ll find a thread for daily check-ins, a groupchat, and a coach’s corner where we share expert insight to help you build on every single day.
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Someone who wants their hand held.
Someone who just wants to “win” a habit challenge.
Someone who isn’t willing to commit to the boring repetitive tasks required to grow.
Join the Challenge
1. MOVE
Minimum 3o minutes. Walk, lift, stretch—whatever makes sense for your body.
2. HANDLE IT
Complete your daily strategy step tied to the goal you commit to on day one.
Build on it every day—no starting over, no bouncing around.
3. CHECK IN
Post what you did to track your streak. This is how you stay accountable and actually follow through.
Miss a day? Use a recovery day. Quit? That’s your call.